Designed by dentists to make brushing safe, pleasurable and effective. Helps teach kids to love taking care of their teeth. -BRUSH: Soft rounded bristles are gentle on baby’s delicate teeth and gums. -BODY: Handle is safe and easy to hold for both children and parents. The wide handle prevents over reach of the brush into baby's mouth. FOR 5–24 MONTHS, BPA FREE, FDA APPROVED, MADE IN JAPAN